Kory Angelin is an award-winning fitness expert, sales strategist, two-time published author, speaker, and podcast host. He worked for some of the top fitness brands in the world. When asked what makes him succeed in sales, he reveals something every business should think about, “I have been successful at sales by ‘not’ selling but rather creating a great customer journey.”
His industry experience says it all. He worked with some of the top fitness brands in the world, including his current role with F45 and previously Lifetime Fitness, Equinox, and Les Mills. He also partnered with Nike to launch their SPARQ Brand, worked with a variety of pro-athletes, and has been featured in Sports Illustrated, Club Solutions, Club Industry, and Mastering Your Money magazines.
Working in the fitness and business industry for over 25 years, Kory saw how fitness and health brands try to stand out but fail to do so in the process. They put out great deals, have incredible promotions in-store, but fall short on one important thing: creating a great customer experience. The same goes for businesses gearing up for reopening after the lockdown.
Many businesses would think it is time to lower down prices as most businesses will do so. But Kory suggests considering strategies that focus on creating great customer experience rather than slashing prices through discounts. For Kory, great brands do two things: believe in their product or service and charge premium prices. Needless to say, to survive in the market, price is not a way to stand out, and customers know that.
In a recent article he published in Club Industry, Kory talks about how to future proof your fitness business during the time of the coronavirus. He shared three strategies to consider when planning for reopening and assures businesses there is so much that they can do to turn their business around, emphasizing on the customer journey in mind.
This has always been what Kory is passionate about, reaching more people and businesses while providing them with tools to reach their full potential. He wants to share the lessons he learned with people and help them understand what a customer journey should look like in order to increase sales through trust and empathy.
His podcast, Rep It Up, is filled with his valuable insights on how anyone can get the skill sets they need to increase their income in the industry. This is his way of reaching more people and making a difference through a wide array of topics on fitness education and sales strategy.
Besides his podcast, Kory is a sought-after motivational speaker and has just launched his second book entitled #Sellout. The book talks about how to sell out your product or service by providing a great customer experience. Soon enough, Kory will speak in bigger stages across the country and share his not-so-secret strategy to succeed in sales.
With businesses preparing to reopen after the lockdown, one thing is certain: the one who provides the best customer journey succeeds, and the rest can’t do anything but follow through.