Everyone desires to go digital, but not everybody knows what it truly means. As most of the businesses and individuals nowadays are adapting to the digital world, gaining followers and impressions is one of the critical indicators of how a brand is doing well.
The power of online media has been even more highlighted during the pandemic when everyone across the world has no choice but to stay at home and maximize the use of their mobile and computer devices in adapting to the new normal way of life.
Pierre Balian, a music executive and marketing expert, believes in talents and the power of each brand holds. Hence, with his passion for working with various small business owners, musicians, or anybody in between, he founded his self-titled company, For The Culture Couture, LLC, that focuses on providing necessary tools to get brands and artists be heard and seen by a wider audience.
Pierre says, “With over a decade of industry experience from management to production, I have built many relationships within the music industry that allow me to do what I do so efficiently.” He has worked with award-winning celebrities like Justin Bieber, G Eazy, and many more making waves in the business with an innovative way to build social media profiles for brands and individuals across the globe.
In the aggressive world of brand competition online, he shares how a combination of an effective content and marketing strategy in social media, online playlist, visual content, and press or media can significantly increase a brand or individual’s online visibility.
For him, it is essential first to understand your platform and your audience. Thus, businesses should have a strong social media presence as it is through the brand’s social media accounts that potential market initially visits to gather information about the product or service offered.
After effectively managing the social media, Pierre states that it is also significant to create a community or fanbase where loyal and prospective customers can learn more about the brand in a more in-depth and personalized way. Such community-based executions can be through online playlists on Spotify or community pages/groups on specific social media platforms.
Now, as every digital asset is set for the business, creating audio-visually appealing content will help in growing the set platforms. Pierre thinks this drastically helps increase the fanbase of a brand or individual because of how these contents engage the brands with its market. People can interact and relate more to brand messaging through the videos, music, and images produced by the company.
After all the backend and content solutions, letting your business be known through credible and significant networks will add to the legitimacy and overall brand awareness of an individual or business. Pierre emphasizes that social media management and content production are useless when they are not adequately distributed and optimized to a wider platform with a broader readership, viewership, and listenership.
As every day becomes a tighter competition in the digital world, learning about these tips will highlight someone’s brand among the others. Having both a production and marketing expert like Pierre Balian on board is a wise move to gain millions of followers and billions of impressions. As a matter of fact, Pierre’s marketing experience has gained the companies he has worked with a combined total of 15 million followers, over a billion impressions, and they have reached hundreds of millions of people in a short amount of time with organic and real results.