Sean Kelly has successfully built six-figure revenues for his company Jersey Champs, an online clothing brand that markets its jerseys almost exclusively through influencers. He has become part of a growing number of entrepreneurs who earn millions of dollars in a year without the traditional business organization or structure. What is the secret to their success? With Kelly, it involved making careful considerations in each stage of production, being open to use the tools and resources available, and learning through trial and error. Resourcefulness and resilience are two qualities that characterize his business approach which helps him overcome challenges and bounce back from difficulties.
Initially, Kelly wanted to study business at Rutgers University. However, he dropped out at the end of his freshman year when he couldn’t make it through one of his required classes. It was in his dorm room that he started his own company, Jersey Champs, at the age of 20. Prior to this, his only experience in business was in helping out with his father. Even in the beginning, Kelly was strategic for choosing a product that already had a demand. Jerseys have always been popular, especially to high school and college students. He was able to differentiate his products by offering one-of-a-kind designs at affordable prices.
This focus on catering to the customers’ needs continued onto Kelly’s marketing and growth strategy for Jersey Champs. Understanding that the majority of his customers were millennials that made up the younger generation, he deliberately chose to spread the word about his jerseys through social media influencer posts and advertising. Kelly has worked hard to tap into the culture and behavior of his customers. This has allowed him to intelligently target influencers, celebrities, and athletes on social media who can generate the desired hype for Jersey Champs’s products. A few of the celebrities and artists that Jersey Champs has successfully established partnerships with include 2 Chainz, Logic, Lil Pump, Soulja Boy, and many others.
It hasn’t always been smooth sailing for Kelly and his company. He had to figure out a lot of things by himself which inevitably requires trial and error. Through the years, he has learned many valuable lessons about what works for him and for Jersey Champs. One of the most important skills that he’s developed is the ability to determine an influencer’s value based on engagement and not on audience size. Kelly’s understanding of audience loyalty enabled him to scale his business to where it is now. Another important lesson for him was on managing cash flow carefully. His experiences have taught him how to generate interest in his products and prepare for sudden surges in orders as well. The qualities, skills, and abilities that Kelly has developed have made him a highly effective entrepreneur at a very young age.
Sean Kelly continues on his mission to extend the frontiers of business. He now works with a team of graphic designers that he connected with online to continue getting out products that revolutionize the way jerseys are worn. Follow Kelly on Instagram at https://www.instagram.com/seanmikekelly or visit his website https://jerseychampion.com to learn more.