The COVID-19 global pandemic in first world society has drawn major concerns with the future of our economy. As of February 2020, the US hit a decade low unemployment rate of 3.5%. Since then, well over 16 million Americans have lost their jobs, and by July, the unemployment rate could hit an estimated 16%, the highest it has been since the Great Depression. Of the many industries affected in the United States, the hospitality industry was one of the first to be deemed “non-essential” with tens of thousands of smaller business operations closing their doors for good. With millions of these hospitality workers unemployed facing uncertain times ahead, the majority of them have no choice but to let this global pandemic subside before making their next move.
The upside to all of this is that the resilience of a committed employee in the hospitality industry is second to none. Due to the volatile nature of the business, many hospitality employees are quite familiar with changing jobs, having multiple jobs, or planning their lives around the uncertainty of their nightly/weekly/monthly earnings. Unlike many other lines of work, the connection these individuals have with their places of employment and the guests they met along the way are often genuine, unique, and long-lasting resulting in a higher sense of pride and loyalty. Through it all, their positive mindset has them continuously moving forward.
Rob Crosoli, the Director of VIP Services for E11EVEN Miami, Miami’s 24-hour mega-club, has approached the “stay at home” orders with a unique and positive perspective. Rob is known as one of the foremost VIP service icons in Miami, boasting relationships with dozens of A-List celebrities. With over 25 years of active experience in the industry, his long road to E11EVEN has been defined by his ability to build relationships and a strong work ethic. As someone that is so familiar with a faster-paced life regularly being surrounded by large numbers of people, he admits staying home took some time to get used to but he didn’t allow that from stopping him from doing what he enjoys. Rob still remains very active in his profession while at home and believes there are still a few things you can accomplish while staying home that still keep your head in the game.
How does one use their time effectively while waiting to go back to work? Rob shared a few of the most important things he encourages his VIP Services team to do while they eagerly await for E11EVEN to resume normal business operations.
STICK TO WHAT WE DO BEST
As an employee in the hospitality industry, it’s in our nature to care about people. At the core, it’s what we do. Just because we aren’t physically working at a restaurant, hotel, or nightclub, doesn’t mean we turn off that switch and stop caring. Now is the perfect time to reach out to the guests and fellow hospitality employees that not only came out to visit you regularly but often made your shifts worthwhile and fun. We are living in a strange time filled with uncertainty and everyone is handling this pandemic differently. An unexpected phone call, text message, email, or private message from their favorite staff member from their favorite establishment might just brighten up their day. It reminds people of the good times they can look forward to. It also keeps you and your place of employment fresh in their heads for when things open back up.
Now is a great time to go through that box of business cards that you’ve collected over the last few months but never found the time to reach out to everyone. It would be smart to go through the contacts on your phone as well. Whether it’s an email or a text message, people are more accessible now than ever before. It allows us the opportunity to re-establish that connection and build a relationship moving forward. There’s obviously a reason the business cards or contact information was initially exchanged in the first place. Right?
Reach out and meet people. Put yourself out there as much as possible. Of course, the ability to traditionally network is limited these days due to the “stay at home” orders but that shouldn’t stop you. Use your social media platforms to reach out to those people you would like to establish a connection with. Who are some possible business drivers to your current employer? Who are some individuals you always wanted to “pick their brain” and ask them a few questions? Do some basic research and put solid effort into making these connections. Make sure they are individuals or groups that will not only help you grow personally but can also be beneficial to the growth of your company. Some might answer. Some may not. Don’t take it personally. Again, there is no better time than now to try and establish these connections especially with other like individuals in the hospitality industry who are also playing the waiting game.
Rob teaches through his own trial and error and continues to practice everything that he expects from his team. His knowledge and experience leaves him more than qualified. Rob’s loyalty and commitment to help others grow along with his intelligence and passion for the hospitality industry leaves us no wonder of his recent successes at E11EVEN and throughout his career. By following his example and introducing these simple points into your daily routine, you will be prepared for an advantageous and seamless return to work.
Although we have an uncertain path of recovery as the world learns to live with COVID-19, Rob strongly believes that the hospitality industry as a whole will bounce back because of the strong nature and resilience of the hospitality employees.