Social media’s rising popularity in the digital age has transformed the way we do things around. With the frequent use of Facebook, Instagram, Twitter, Skype, Gmail, and among other things, technology has become an extension to our daily lives. One cannot go a day without checking one of those networking sites.
While some of them are used for socializing, others utilize them for work. Especially during these times when people are forced to stay inside the comforts of their homes, work has completely transformed. The shift from a traditional desk set-up to a job that can quickly be done through a laptop, the digital age has aided us in adapting to the new normal. Some companies have shaped themselves to promptly suit the times, including how they handle their advertising and marketing.
However, advertising and marketing in the digital era have shown to be a difficult obstacle that a company must overcome.
That is why PYTCH aims to address this problem and help them placate these challenges. After all, maintaining a business is already a feat in itself.
With over 200 members and growing, PYTCH is a team of experts geared towards managing and improving companies’ strategies in public relations and marketing. Founded by Xavier Abraham, the company targets independent creatives in music, art, fashion, and tech to help them expand their reach, and pitch their projects and work to the media. Ultimately, being a surviving creative is already a challenge; that is why PYTCH’s goal is to help them thrive in this competitive world.
What is interesting about PYTCH is that, instead of being merely a team of experts, the company’s powerful software does the job. Being the world’s first subscription-based publicity and marketing platform for the creative industry, its members get instant access to pitching their work and story to the media. PYTCH offers an extensive global media database with access to over hundreds of publications and blogs.
However, the company does not demand a fixed term from their clients. Because it is subscription-based, clients do not have any commitments and may have the option to cancel. It is ideal, especially in the industry that fluctuates and depends highly on trends and interests.
With that being said, one can automatically assume that PYTCH relies so much on technology. On the contrary, the human element in the company is still regarded by PYTCH as the most critical resource that they have. Apart from being the software’s support, the people behind PYTCH prevent it from falling by means of maintaining its utmost quality. For instance, these individuals continuously build and develop relationships with editors and journalists to give their clients the best bang for the buck. Because PYTCH appreciates its workforce, the software continually provides the best quality of service to its clients.
PYTCH is more than just a subscription-based software. Through its human element in the background, the software goes beyond technology in genuinely caring for their clients. They provide high-quality services not because they pay the right amount, but because the company believes in the inherent advantage that they have in this competitive world.
For more information on PYTCH, visit their website here.