In the new digital world, the online presence of individuals and corporations has not only created more opportunities for growth, but has also sparked the formation of a class of influencers in an entirely new industry: social media. Through platforms such as Instagram and YouTube, these influencers have been able to amass thousands, and even millions, of subscribers, followers, and fans, and their sphere of influence is ever-growing. So in this new age, is it possible to bridge the gap between this celebrity status and the normal consumer?
Fashion aficionado and Sacramento based style icon Chrisa Pappas is on a mission to do just that.
A well-established influencer in the industry of luxury design, Pappas has dedicated most of her life to her craft. As a mother of two with a degree in architecture from Boston University, she knows what it’s like to try and live the life of an average shopper and member of the working class. But with well-concentrated passion and a commitment to doing what she loved, she kick-started her fashion career after college. Her brand focuses on the relatable aspect of contemporary design, and she has found success as both a YouTuber and Instagram star. With an Instagram following far over one hundred and fifty thousand strong, Pappas is killing the influencer game. But what is so impressively unique about her is her ability to relate to her clients and loyal fans despite her media fame.
“My goal is to find the commonalities between the intricacies of luxury design and the needs and wants of the ordinary household and the working woman,” she shared with our writers. “Unlike other public style celebrities, I don’t typically post pictures sponsored by any one company. Instead, I share my own personal looks, and try to stay authentic to what I would wear out, or on a regular day in my own life.”
Chrisa does this through blog posts on her personally branded website, YouTube videos, reviews, and classy Instagram pictures. And while her fame may seem intimidating at first, Chrisa is dedicated to being relatable to the ordinary shopper. Her genuine smile and candid poses and interviews make her likable to the general public, so much so that it is easy to overlook the magnitude of her success.
Although she didn’t start with strong connections to any fashion centers around the globe, Pappas has shown face at some of the biggest events in the industry and worked with many of the biggest names. Gracing the red carpets of the Cannes Film Festival, Paris Fashion Week, and the SFMOMA Modern Ball, you can catch Pappas on the streets of Rio de Janeiro or Tokyo or New York all in the same year.
Able to work with clients from all walks of life, Pappas does it all. From student to mother to designer to influencer to mentor, Chrisa has not only made a name for herself in the industry, but she has found a way to keep her business and work elevated while still authentic.